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Digital signage cho du lịch( Digital signage for Tourism)
Thứ ba, 15 Tháng 6 2010 09:33    PDF. In Email

Testing

Connections, a Belgian travel agency, recently opened a new concept store in Antwerp. For its new store, Connections wanted to create an airport-like atmosphere and sought out digital signage software company YCD Multimedia to turn this idea into a reality. YCD worked with ThisPlays2, along with interior designers and Connections, to create a unique video wall that incorporates a world map, travel photos, destination videos, social media and live data feeds to engage customers.

Nominating CompanyYCD Multimedia, New York
VenueConnections, Antwerp, Belgium
Project PartnerThisPlays2, Antwerp, Belgium
Project: Video wall in Connections’ concept store
Category: Retail

The dynamic video wall at Connections incorporates destination videos, a world map, live feeds and more.

BACKGROUND
Connections is Belgium's primary travel agency for the independent vacationer. Situated in the heart of Antwerp, the Connections Travel Concept Store offers its visitors and clients the winning combination of a travel agency that provides vacation information, and a store where people can buy travel items.

Connections wanted to create an environment that evoked the idea of world travel, and a main component of this concept hinged on the successful creation of an airport-like atmosphere – one that would convey a brand message of connecting with the real world.

The dynamic video wall at Connections incorporates destination videos, a world map, live feeds and more.

CHALLENGES
The main obstacle in achieving the desired in-store atmosphere was figuring out how to implement a digital showcase that would provide a more engaging experience than one reliant solely on ambient content.

Another challenge was the integration of videos, photos and live feeds in the unique video wall/collage configuration for the real-time content composition.

The dynamic video wall at Connections incorporates destination videos, a world map, live feeds and more.

SOLUTIONS
YCD Multimedia (the software vendor) worked closely with ThisPlays2 (the integrator), along with interior designers and both IT and marketing departments at Connections, to create a dynamic video wall that incorporates a detailed world map, travel photos, destination videos, social media and live data feeds. The end result was a 19-screen, multi-display LED configuration that encourages customers to dream and travel.

The integration of videos, photos and live feeds was made possible by using YCD C-nario Messenger’s playback capabilities. C-nario Messenger is inherently built to handle content from multiple sources and render them in pixel-perfect quality, in real time, according to the company.

The dynamic video wall at Connections incorporates destination videos, a world map, live feeds and more.

RESULTS
The project resulted in an engaging, real-time experience. The images tell a story, and by creating dedicated layers on the screens that reflect an actual instant reality — a mirror of the real world — visitors get a lively and impressive overview that is a lot more striking than just a map of the world. Clients are now also able to upload photos and send tweets from all over the world, informing current store visitors about their vacation experiences.




 

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