Recently, Samsung Electronics officially introduced its next-generation advertising display solution named Spatial Signage at CES 2026. The product immediately made a splash when honored at the CES 2026 Innovation Awards in the “Enterprise Tech” category.

1. Vivid 3D Experience Without Glasses

First debuted as a concept at IFA 2025 and finalized at CES 2026, Spatial Signage is an advanced 3D display solution that allows viewers to experience three-dimensional images without wearing specialized glasses.

Utilizing proprietary display technology, this screen adds multidirectional depth to standard 2D content. This helps businesses leverage existing content libraries to transform them into eye-catching 3D advertisements, attracting customers at first sight.

2. Ultra-Thin Design for Premium Spaces

Spatial Signage is designed to optimize aesthetics for modern display environments:

• Impressive Thinness: Only 52 mm, easy to wall-mount or hang.
• Large Size: 85-inch, providing a vast display area.
• Applications: Perfectly suitable for large retail chains, luxury fashion stores, hotel lobbies, and stadiums.

3. Smart Management with Samsung VXT

The product comes integrated with the Samsung VXT (Visual eXperience Transformation) platform, allowing for remote content management, synchronization across multiple devices, and easy real-time promotion updates.