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5 Steps for Successful Digital Signage Implementation
Thursday, 23 May 2013 00:00    PDF Print E-mail

5 Steps for Successful Digital Signage Implementation


To paraphrase a popular adage, failing to plan for a digital signage system is tantamount to planning to fail. The reason is simple: Digital signage is more complex than it appears to the casual viewer, who only sees the screen and its content, without realizing the thought and care that goes into screen selection, placement, installation, operation and maintenance, or what takes place behind the scene in terms of infrastructure and content creation and delivery.To ensure you get the most from your investment in a digital signage system, and that all the pieces to the puzzle come together, you need to do some planning, and these five key steps will help:

1. Assess your goals. Well before you schedule implementation, you need to nail down what you want to achieve. Outline your objectives in as much detail as possible because it'll help you measure your return on investment later.

2. Imagine how you'll use the system. Once you have concrete objectives, draw out how the system will operate within your organization.

  • What kind of content will you display? Who will create and approve it?
  • Where will the hardware live and who maintains it? What's the budget for maintenance?

Now's also the time to reach out to everyone who's going to be involved so you have their input and ideas.

3. Write a project plan. Your plan should describe the key action items, timeframes and resources needed. Include things like…

  • the location of displays and which screens will show what a budget for install and ongoing expensespotential revenue sources like advertising
  • IT issues like connectivity, network and security policies support options for maintenance and upgrades

The more you can cover in advance, the fewer surprises and unexpected costs and delays down the road.

4. Install and test. How your system gets deployed will be unique to you. You might work with an AV or IT company, or you may have your own IT department manage the install. If you're working with an outside company, you can save money sometimes by mounting hardware beforehand and using remote support via the web for your software set up.

Either way, think about running a pilot program for 30 days or so before going live. Make sure this exactly duplicates what you'll be doing when you go live or it won't give you good feedback to work with.

5. Update, update, update. After you're comfortable with your digital signage, stay current with hardware and software upgrades and keep fine-tuning your project plan. If your system components are outdated, you can face some hairy technical problems, and if your content gets stale, people will stop watching.


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